Majority of trading companies also vote in favour of GBD
In January, the majority of trading companies in the Netherlands voted in favour of introducing a General Binding Declaration (GBD) for the collective activities developed by the Flower Council of Holland. This means there is sufficient support among both growers and traders, as growers had already voted in favour of a GBD. If the Ministry of Agriculture, Nature and Food Quality (LNV) also approves the application later this year, the GBD will come into effect on 1 January 2025.
Spotlight on From Grey to Green from spring to autumn
Outdoor plants will be receiving plenty of media attention from 1 March in the Netherlands and Germany. The campaign will continue to expand, in keeping with our new strategy. To reach as many consumers as possible, a wide range of media activities and channels will be deployed. The message is clear: a green living environment not only improves your own mental and physical health, but also the quality of life in your neighbourhood.
The Easter holiday is perfect for flowers and plants, and that is exactly what our current online content shows. On our consumer platforms, we will offer inspirational examples and practical tips for attractive Easter table decorations with flowers and plants.
Grandmother’s Day is a unique French holiday that is the ultimate day for giving flowers. Although grandmas clearly keep up with the times, flowers continue to be an absolute favourite among givers and recipients alike. The Flower Council of Holland has responded appropriately with inspiring bouquets from bygone eras.
In March, consumers in the United Kingdom will be introduced to a new concept developed by the Flower Council of Holland. Budget Blooms: a do-it-yourself bouquet for every budget.
The Flower Council of Holland provides with international consumer marketing and communication on flowers and plants on behalf of growers and traders in the Netherlands. The goal is to stimulate demand by inspiring and informing consumers about the positive effects of flowers and plants.
