4 November 2024

 Discover our Knowledge Centre 

Our Knowledge Center is the place for the latest research findings on consumer behavior and the wellbeing effects of flowers and plants. We share valuable insights to strengthen the image of the horticulture sector. Curious about our latest research?

Sector communication in Dutch RTL program Klimaatbewust Werkt

On November 10, the horticulture sector will be featured in the Dutch RTL program Klimaatbewust Werkt. In this episode, LG Flowers, HilverdaFlorist, and Koppert share their experiences with sustainable initiatives within their organizations, with a special focus on biological crop protection.

Plant lessons and green classrooms at 30 primary schools

This winter, in partnership with the GreenBee Foundation, we are greening 30 classrooms across the Netherlands. Through lessons on plants and their care, primary school students learn the value of having greenery in their classrooms.

Inspiring Ladies' Circle networking event at Trade Fair Aalsmeer

5-7 NOVEMBER

Flower Council of Holland at TFA

From tomorrow until Thursday, November 7, the Trade Fair Aalsmeer will take place. The Flower Council of Holland will also be present with a booth at the event. You can find us at booth 12.14.

6 NOVEMBER

Ladies' Circle at TFA

As in previous years, Flower Council of Holland is hosting a Ladies’ breakfast on Wednesday, November 6, before the start of the Trade Fair day. Marieke van den Berg, owner of Nijverveld Staffing Agency, will open the breakfast and share insights on how well-being can enhance employee enjoyment and performance.

20 NOVEMBER

Director for a Day

Flower Council of Holland will again participate in Director for a Day. From November 18-22, students will shadow directors in the Dutch horticulture sector for a day. Our own director, Yvonne Watzdorf, will open her schedule on November 20 to one of the participating students, aiming to inspire interest in the Dutch Food & Flower sector.

www.flowercouncil.com

The Flower Council of Holland provides with international consumer marketing and communication on flowers and plants on behalf of growers and traders in the Netherlands. The goal is to stimulate demand by inspiring and informing consumers about the positive effects of flowers and plants.