On August 12th, the Tour de France Femmes begins: the largest international cycling event for women. A perfect opportunity to highlight our sector in a positive light.
The 12th of August marks the start of the Tour de France Femmes, which is the largest international cycling event for women. The first stage runs straight through Westland; an important region for our sector. The international media attention and presence of over 1,000 journalists provide an excellent opportunity to present a positive image of flowers, plants, and the sector together with growers and traders in the news.
Flower Council of Holland launches activity & communication logbook
To provide more insight into our communication and activities efforts, and to transparently showcase what we are working on, we are launching an activities and communication logbook. It contains an up-to-date overview of past, present and future B2C and B2B activities and a schedule of communications that are relevant to everyone in our sector. View the logbook on our website and find out which activities are relevant for your organisation.
Consumers discover their style with Pinterest Quiz Ads
Every year, we develop Horticulture Trends: the ultimate style trends to turn your interior and garden into a green oasis. To highlight consumer trends for 2024 and stimulate the demand for flowers and plants, we developed interactive Pinterest Quiz Ads. This allows consumers to discover which style suits their interior and us to inspire them with examples of plants and flowers that are the perfect match.
This year as well, leading up to and during Mother's Day, we have successfully conducted campaigns in various countries, expanding our collaborations with multiple partners. In videos, articles and social media, influencers and consumers shared personal stories featuring emotions, flowers and their symbolism. This enabled us to put flowers on the map as a meaningful gift and to show how they connect people.
In our previous newsletter, we discussed the social listening pilot that started this year. For three months, we monitored social media discussions about our sector across various countries. It informs us about the topics consumers discuss on social media, the channels they use, and their perceptions of our sector. With these insights, we can improve our sector communication strategy and make even more impact to enhance the sector's image. The initial results from this test are very valuable.
Flower Council of Holland partners up with Deutsche Meisterschaft der Floristik 2024
On August 16th and 17th, the German Florist Championship will take place in Berlin. This year, Flower Council of Holland has partnered with the Deutsche Meisterschaft der Floristik not only to organize the event but also to encourage young talents to pursue careers in flower arranging. The competition also contributes to the positive image of flower arranging as a profession and offers a platform to show exceptional flower arrangements to a large audience.
The Flower Council of Holland provides with international consumer marketing and communication on flowers and plants on behalf of growers and traders in the Netherlands. The goal is to stimulate demand by inspiring and informing consumers about the positive effects of flowers and plants.
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